The engaged difference
When people are involved in something they're passionate about, they don't notice time passing. They are acutely aware of what is transpiring, keenly focused on what is currently going on and contemplating the "what ifs" of what may happen next. But to be honest, few people behave this way on the job.
People want to be written into the story, to know that what they do really makes a difference. It's a feeling that says, "If I'm there, I'm part of the story — it's different because I was there." A sense of validation arises when people feel that they truly belong — that they "fit," they're accepted, they're one of the group.
To attract and retain the best people, businesses need to position themselves in such a way that new people, as well as veterans, can connect to the big picture meaning of their work. By effectively doing this, people don't just work at a job — they join a movement. When businesses can do this, they can not only attract and retain people but can turn them into fans of their organizations — fans who want to join their team and become its greatest cheerleaders.
read more >>
People want to be written into the story, to know that what they do really makes a difference. It's a feeling that says, "If I'm there, I'm part of the story — it's different because I was there." A sense of validation arises when people feel that they truly belong — that they "fit," they're accepted, they're one of the group.
To attract and retain the best people, businesses need to position themselves in such a way that new people, as well as veterans, can connect to the big picture meaning of their work. By effectively doing this, people don't just work at a job — they join a movement. When businesses can do this, they can not only attract and retain people but can turn them into fans of their organizations — fans who want to join their team and become its greatest cheerleaders.
read more >>
