Social media lessons from the Obama campaign

“Barack Obama is 3 things you want in a brand. He is new, different, and attractive. That's as good as it gets.” [Keith Reinhard chairman DDB Worldwide]

The Obama campaign was innovative on a number of dimensions, particularly with the use of social media and the effective leverage of committed volunteers. There’s been some good reporting that captures the ground truth of what the campaign actually did and some early efforts to make sense out of these facts in a way that offers lessons for those of us interested in their relevance to broader organizational and enterprise needs.
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