6 Steps to valuable content

Valuable content is the right way to engage customers. But how to create valuable content ?

After a decade and a half of evangelisation by the likes of Seth Godin and those who followed in his footsteps, Marketers are now finally waking up to the idea that pre-formatted communications aren’t the right way to engage with customers.

So now is the time to hone these story-telling skills and write valuable content for the Web. Content that brings value to your visitors, which could possibly initiate discussions, questions and comments.
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COLLABORATION SOFTWARE

CORPORATE COMMUNICATIONS SOFTWARE

Vocus logo
Vocus is the most complete software for corporate communications and public affairs.

Founded in 1991, Vocus has changed the way communications professionals do their job (nasdaq: VOCS).

Vocus’ web-based software suite helps organisations of all sizes manage local and global relationships and communicate with journalists, analysts, public officials and other key audiences. Vocus addresses all functions of corporate communications and public affairs. It helps organisations manage large amounts of information, deliver consistent, well-executed communications, collaborate among large or geographically dispersed teams and analyse and report on the effectiveness of their communications in real-time.

Vocus provides the ability to leverage the ubiquity of the internet to interact with the media, publish their news where it can be found by millions, monitor news and social media conversations from virtually any source and track their results.

Ease of use makes adoption quick and easy for team members and helps organisations rapidly gain benefits from using Vocus.

Vocus is currently driving productivity increases for over 3500 small- to medium-sized businesses and industry leaders such as BMW, Coca Cola, Deloitte, Dupont, Emirates, IBM, ING, KPN, Nike, Southwest Airlines, UBS, Unilever, UPC and WWF.


DimDim
DimDim is a simple, free service that lets everyone everywhere communicate using rich media in real time.

DimDim enables people around the world to show pictures, PPTs, PDFs, screens, even video as part of their conversations.

DimDim is so simple anyone can use it. Unlike other web conference products, Dimdim does not require users to install software on their computers to attend web meetings. Users can start or join meetings with just a few clicks.

Dimdim is available for free so everyone - not just big companies with big budgets - can use it. Customers who want to customize or brand their own web meetings can purchase Dimdim Pro