One message but many messengers

When Apple's iPhone was launched in 2007, the online furore as people debated the pros and cons of the new gadget was immense. The online noise about the iPhone - whether good or bad - served only to heighten awareness of it, both in cyberspace and real life. And although most industries do not always attract quite the same passion for their products, it is possible for any to harness what communications experts term 'social media', using multimedia press releases.

Multimedia press releases are web-pages which feature a range of multimedia attachments including text, company logos, high-resolution photos, pdf downloads, video, Powerpoint and audio. They can carry hyperlinks to company or other websites, and links to social media outlets such as Twitter, Flickr or an RSS feed, where bloggers and other consumers can search and comment on them if they wish. Video can be added and uploaded into video portals such as YouTube to gain maximum exposure.

The main benefit of using multimedia in press releases is a two-and-a-half to three times increased user engagement. In the ongoing downturn, while newsrooms are squeezed more than ever before, it is beneficial to save journalists time and effort by including all the resources they may need within one press release.

But it is not just a journalistic audience you can attract with online tools such as this...
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COLLABORATION SOFTWARE

CORPORATE COMMUNICATIONS SOFTWARE

Vocus logo
Vocus is the most complete software for corporate communications and public affairs.

Founded in 1991, Vocus has changed the way communications professionals do their job (nasdaq: VOCS).

Vocus’ web-based software suite helps organisations of all sizes manage local and global relationships and communicate with journalists, analysts, public officials and other key audiences. Vocus addresses all functions of corporate communications and public affairs. It helps organisations manage large amounts of information, deliver consistent, well-executed communications, collaborate among large or geographically dispersed teams and analyse and report on the effectiveness of their communications in real-time.

Vocus provides the ability to leverage the ubiquity of the internet to interact with the media, publish their news where it can be found by millions, monitor news and social media conversations from virtually any source and track their results.

Ease of use makes adoption quick and easy for team members and helps organisations rapidly gain benefits from using Vocus.

Vocus is currently driving productivity increases for over 3500 small- to medium-sized businesses and industry leaders such as BMW, Coca Cola, Deloitte, Dupont, Emirates, IBM, ING, KPN, Nike, Southwest Airlines, UBS, Unilever, UPC and WWF.


DimDim
DimDim is a simple, free service that lets everyone everywhere communicate using rich media in real time.

DimDim enables people around the world to show pictures, PPTs, PDFs, screens, even video as part of their conversations.

DimDim is so simple anyone can use it. Unlike other web conference products, Dimdim does not require users to install software on their computers to attend web meetings. Users can start or join meetings with just a few clicks.

Dimdim is available for free so everyone - not just big companies with big budgets - can use it. Customers who want to customize or brand their own web meetings can purchase Dimdim Pro