Ron de Vries ___ Smart Software

on COMMUNICATIONS

• 
  One message but many messengers
• Social media lessons from the Obama campaign
• 6 Steps to valuable content

on FINANCE

• 
  Drive performance with dashboards
• Plan, budget and forecast in uncertain times
• Power to the procurement people

on MARKETING and SALES

• 
  Measuring your way to customer insight
• Marketing in an era of post-consumerism
• Tracing the premium customers

on OPERATIONS

• 
  Reduce the cost of business intelligence
• Design for frugal growth
• Smart companies innovate

on HUMAN RESOURCES

• 
  Going the extra mile
• Staff development is the weapon of choice
• The engaged difference

How can you get your story told ?
Brand positioning in a hyper-social world
The democratisation of social networks
Is your customer experience warm enough ?
Measuring the ROI of word of mouth campaigns

CFOs to CIOs: Get Real
Uncovering strategic value
Is it really “pay for performance” ?
New rules for turbulent times
Make better decisions

Designing desirability
Dangers of dumbing down customer research
Forget about Harley and Apple
25 Must read B2B marketing blog posts
Miles and miles of indistinguishable stuff

Shattering the myths about enterprise 2.0
Smarter systems for uncertain times
Collaboration key to reduce stress
19 Business blogs to bookmark
What it means to lead your boss

Is management a social threat to employees ?
Meeting great expectations
Preparing for the upturn
HR raging debates
A sharp decline in employee commitment