YOUR EXPERTISE: COMMERCIAL MANAGEMENT
Sociologists detect a distinct change in people’s behaviour.
Many people no longer seem consumed by the desire to consume and are instead planning to live their lives more within their means and carefully select products and services that feel close to them.
This sociological change calls for some recalibration in marketing and sales.
Products and services need to become more relevant and meaningful when buyers are looking for more relevance and meaning in their lives. Your marketing and sales may have to change a bit in order to stay relevant and close to a buyer who is highly empowered, connected and asks herself “do I really need this ?”.